Professional videos for companies: Increase your visibility

Why professional videos are indispensable today

More attention in social networks

There is a constant battle for attention on social networks. Images and text often get lost in the feed, while videos catch the eye and make users pause. Platforms such as Instagram, Facebook, TikTok and LinkedIn prefer video content and play it out more often. If you use professional videos, you will stand out from the crowd and have a better chance of your content being shared and commented on. This will help you reach more people and be remembered for longer.

Building trust and credibility

Professional videos look high quality and show that your company values quality. This strengthens the trust of potential customers. People want to know who they are dealing with - a likeable, authentic video creates closeness and credibility. Especially for products or services that require explanation, a professional appearance helps to reduce uncertainty and build a relationship with the target group. This is how you score points against competitors who only rely on simple photos or text.

Explain complex content simply

Some topics are difficult to understand if they are only written or presented as graphics. You can use videos to make complex content clear and understandable. Animations, explanatory videos or short tutorials help to show complicated processes or products step by step. In this way, you remove the inhibition threshold for your viewers to engage with your offer and make it easier for them to decide in your favor.

Better ranking on Google and Co.

Search engines such as Google now rank websites with video content higher. An embedded video increases the time spent on your site and signals that relevant content can be found here. YouTube is also one of the largest search engines in the world - you can be found there with professional videos. This improves your visibility, attracts new visitors and increases the chance that users will stay on your site longer or contact you directly.

Choose the right platform: YouTube, TikTok & Co.

Differences between YouTube and TikTok

When considering which platform to start on, you need to know the differences between YouTube and TikTok. YouTube is designed for longer videos and is particularly suitable for tutorials, product presentations or detailed explanations. Users search specifically for content here and often stick with it for longer. TikTok, on the other hand, thrives on short, fast clips that are scrolled through in portrait format. Creativity, trends and quick entertainment are what counts here. While YouTube videos are often found for years, TikTok clips usually only go viral for a short time. So think about whether you want to focus on sustainable content or quick reach.

Which target group do you find where?

The choice of platform depends heavily on who you want to reach. On YouTube you will find a broad age group - from teenagers to middle-aged adults. Topics such as education, technology and business are particularly popular here. TikTok primarily appeals to a younger audience, with many users under 30 years old. It is often about lifestyle, trends, challenges and entertainment. If your target group is young, spontaneous and open to new things, TikTok is the right place for you. If, on the other hand, you also want to reach older people or people with a specialist interest, YouTube is the better choice.

Platform formats: What works best?

Each platform has its own successful formats. On YouTube, longer videos that offer added value - such as instructions, interviews or product comparisons - work particularly well. Live streams and series formats are also well received. On TikTok, short, snappy clips that immediately attract attention are in demand. Trends, hashtags and quick cuts are what count here. Music, effects and challenges ensure reach. It is important that you adapt the formats to the respective platform and do not simply upload the same content everywhere.

Tips for the first steps on each platform

Start on YouTube by choosing a clear channel name and uploading an appealing profile picture and banner. Think about which topics suit your company and plan your first videos carefully. Pay attention to good sound and image quality - this immediately makes a professional impression. You should first familiarize yourself with the current trends on TikTok. Use popular sounds, hashtags and effects to become visible. Post regularly, but don't overdo it - it's better to have a few well-made clips than lots of half-hearted ones. On both platforms, respond to comments, stay active and develop your style.

Tips for video production in the company

What makes a video professional?

You can recognize a professional video by several points: The picture quality is sharp, the lighting is well placed and the sound is clear. The editing also looks smooth and there are no unnecessary pauses or hectic jumps. The video has a clear structure and the message comes across without any detours. Professional also means that the video fits the company - from the look to the language. A well thought-out intro and appropriate credits make a good overall impression. It is important that the video does not come across as a rush job, but is well thought out and produced to a high standard.

Technology: What should you look out for?

It's not just the camera that matters when it comes to technique. Make sure you have enough light - daylight or softboxes help to avoid shadows. The sound is often more important than the image: Use an external microphone to avoid reverberation or background noise. Make sure the background is quiet and does not distract from the action. Check that everything is working before shooting: Battery charged, memory card empty, settings correct. Even a smartphone can be sufficient for many videos if you pay attention to light and sound. Don't skimp on tripods or mounts - shaky shots quickly look unprofessional.

Storytelling: how to make your message stick

Good videos always tell a story. Think in advance about what you want to say and how you will pick up your viewers. Start with a strong introduction that arouses curiosity. Clearly show what problem you solve or what advantage your product offers. Build in a common thread so that your viewers stay tuned until the end. Visualize your statements with images, animations or examples. There should be a clear message at the end - preferably with a call to action, such as "Find out more now" or "Follow us for more tips". This way, your video stays in people's minds and your message gets across.

Mistakes you should avoid

Many typical mistakes are easy to avoid: Poor sound quality, images that are too dark or overexposed and hectic cuts put viewers off. Avoid inserting too much text or dragging out the video unnecessarily. An unsteady background or poor lighting conditions quickly look unprofessional. Make sure that your video doesn't sound too promotional - viewers want real information, not a long commercial. Allow enough time for preparation and post-production so that no careless mistakes are made. And: Before publishing, check that everything is clear and that the most important information comes across.

Strengthen social media presence with videos

Regularity and planning

Many companies only post videos when there is time - and wonder why nothing happens. If you really want to be visible, you need a clear plan. Determine how often you want to post and stick to this rhythm. An editorial plan helps you to plan topics in advance and keep an overview. This allows you to respond to specific trends or pick up on seasonal topics. If you publish videos regularly, they will be remembered and given priority by the platforms' algorithms. This gives you more reach and a loyal audience in the long term.

Interaction with the community

Videos are not a one-way street. If you want your community to grow, you should actively respond to comments, questions and messages. Ask specific questions at the end of your videos, invite comments or ask for feedback. This shows that the opinion of your viewers is important to you. Surveys, challenges or sharing viewer contributions also strengthen the bond. The more active you are with your community, the more likely your videos will be shared and recommended. This not only ensures greater reach, but also more trust in your brand.

Best practices for more reach

There are a few simple tricks to reach more people with your videos. Use meaningful titles and thumbnails that arouse curiosity. Use relevant hashtags to be found on TikTok and Instagram. Make sure that the first few seconds of your video are exciting - otherwise many people will scroll straight on. On YouTube, chapters and clear descriptions help users find what they are looking for quickly. Post at times when your target audience is online. Share your videos on other channels too, for example in newsletters or on your website. This way you get the most out of every video.

Evaluate and optimize your videos

Simply uploading videos is not enough. Look at the numbers regularly: How many people have seen your video, how long have they watched, and how many have reacted to it? Most platforms offer detailed statistics. Analyze which topics and formats are best received and where viewers drop off. Adapt your strategy to these findings. Test different lengths, styles or publication times. This way, you learn with every video and can improve your content step by step. If you regularly evaluate your videos, you will quickly notice what works - and what doesn't.

Make your brand more visible with professional videos

If you rely on professional videos, you will clearly stand out from the mass of social media content. High-quality videos show that your company values quality and professionalism. This not only arouses curiosity, but also ensures that your brand is noticed more often. Good videos are shared, liked and commented on more often - so your online reach grows automatically. The more often your brand appears in feeds and search results, the more people will remember you when they need to make a decision.

Creating trust and long-term loyalty

Trust is the be-all and end-all on social media and video platforms. With professional videos, you can show who is behind your brand, how your products work and why your company delivers what it promises. Authentic insights, clear messages and a likeable presentation ensure that viewers identify with your brand. People who regularly watch high-quality videos build trust more quickly and are more likely to remain loyal to you. This is how you turn one-time viewers into long-term fans and customers. In this article, you will find answers as to why video content is indispensable today, how to choose the right platforms and what to look out for in professional videos really matters.

Stay on the ball and adapt your strategy

The world of social media is constantly changing. What works today may be outdated tomorrow. That's why it's important that you keep at it and regularly try out new formats. Test different video styles, lengths and topics to find out what resonates best with your target group. Collect feedback, follow current trends and keep adapting your strategy. This is the only way to stay relevant and react quickly to changes. If you remain flexible and continue to develop, you have the best chance of being successful in the long term.

Ensure relevance on social media and video platforms

With a good mix of creativity, planning and adaptability, you can secure your place on social media and video platforms such as YouTube or TikTok. Focus on professional content, stay in the conversation and regularly show something new. This will keep you interesting for your target group and prevent you from being overtaken by the competition. If you continuously work on your video strategy, you will stay in the minds of users and can reposition yourself again and again - no matter how the platforms develop.

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