Automate content creation with make.com: how to save time and optimize your workflow

Are you constantly asking yourself how you can finally spend less time on annoying routine tasks when creating content? Do you have the feeling that your workflow often comes to a standstill because you have to switch back and forth between different tools? Maybe you've heard of make.com and are wondering whether it can really make a difference. But what are the real benefits of automation with make.com - and what are the real advantages? Find out here how you can automate your content processes with make.com, save time and take your workflow to the next level.

What is make.com and why should you use it?

A brief overview: What is behind make.com?

make.com is a platform that allows you to automate workflows between different online tools. This means you connect your favorite apps - such as Google Docs, WordPress, Slack or Trello - and let them work together automatically. You build your own workflows that work without any programming knowledge. Instead of constantly copying data back and forth manually or entering tasks twice, make.com does this work for you. The platform is cloud-based, so it runs in your browser and you don't need to install any software.

What problems does make.com solve in content creation?

When creating content, there are many recurring tasks that simply eat up time: Copying content from emails, moving text from one tool to the next, uploading images, scheduling or publishing posts. make.com takes care of these tasks for you. For example, you can specify that new blog articles are automatically transferred from Google Docs and published in WordPress. Or you can insert images from a cloud directly into your editorial plan. This not only saves you time, but also reduces errors that can easily occur when working manually.

For whom is it particularly worthwhile?

make.com is worthwhile for anyone who regularly creates content using various tools. These can be individuals who blog alone, but also entire teams in agencies or companies. People who want to automate many small tasks without being familiar with programming will particularly benefit. Anyone who works a lot with social media, blogs, newsletters or editorial plans will be much more efficient with make.com. Even if you work remotely or coordinate projects in a team, make.com helps you to simplify processes and gain time for the really important tasks.

Automated content processes - here's how it works

Typical workflows that you can map with make.com

With make.com, you can automate many recurring tasks in content creation. Typically, for example, new ideas from a form or table are automatically transferred to your editorial plan. You can also set new blog posts from Google Docs to be transferred directly to your CMS, including images and formatting. When an article is ready, you can automatically send a notification to your team via Slack or email. You can also automate the scheduling of social media posts by automatically sharing content from your blog on Facebook, LinkedIn or Twitter. This saves you the constant duplication of work and you have all the steps under control.

Examples: From blog post draft to publication

Imagine you're starting out with a new blog idea. With make.com, you can build a workflow that covers everything: as soon as you create a new document in Google Docs, it is automatically entered into your editorial plan (for example in Trello or Asana). Once the text is finished and marked as "ready", it is created directly in WordPress as a draft. After fine-tuning, you can set the post to be published and send a notification to your team at the same time. You can even trigger publication on social media channels directly. The entire process, from idea to publication, runs almost automatically.

Which tools can be connected to make.com?

make.com supports a huge selection of tools that you can link together. Connections to Google Docs, Sheets, Drive, WordPress, Notion, Trello, Asana, Slack, Microsoft Teams, Dropbox and various email tools are particularly popular. Social media platforms such as Facebook, Twitter, LinkedIn and Instagram can also be integrated. There are also many special tools for image editing, sending newsletters or project management. The platform provides you with an overview of which apps are supported, and you can often use your own interfaces or webhooks if your favorite tool is not yet included. This means you are very flexible in your choice of tools and can build your workflow exactly the way you need it.

Tips for a smooth start

What should you consider before the first automation?

Before you start your first automation with make.com, you should think very carefully about which tasks really make sense to automate. Think about where you currently lose the most time or where errors occur. Make a list of your most important tools and check whether they are supported by make.com. Determine which data should be exchanged between the tools and what the ideal process looks like. Also make sure that you have the necessary access and authorizations for all services, otherwise there will be problems later on. It's best to start with a simple workflow before building complex processes - that way you'll quickly get a feel for the platform.

Sources of error and how to avoid them

Many automations fail due to small errors that can easily be avoided. The wrong fields are often linked together or important settings are overlooked. Therefore, always check whether the correct data is being transferred and whether the format is correct. Make sure that your tools and accounts are properly connected - expired access or missing rights often lead to problems. Make sure that automations are running even if the source data changes: Think about what should happen if, for example, a field remains empty or an error occurs. Many errors can be prevented if you test in advance and check the make.com logs regularly.

How do you test your automations sensibly?

Before you run an automation in everyday life, you should always test it thoroughly. This means: start with a small amount of test data and check step by step whether everything works as desired. Check whether the data is transferred correctly and whether the individual actions run in the correct sequence. Use the test functions in make.com to check individual modules. Only run the automation regularly once all tests have been successful. Monitor the first runs particularly closely and check the logs to detect errors quickly. This will ensure that everything runs smoothly in live operation and that no unexpected problems occur.

Conclusion and outlook

Automation saves you time and nerves

With make.com, you can automate many content creation tasks that would otherwise take a lot of time. Whether it's transferring texts, scheduling social media posts or notifying your team - many work steps run in the background without you having to constantly intervene. This leaves you more time for creative tasks and less stress with routine work. Automation ensures that your processes become more efficient and reliable.

Regular checks are crucial

Even if automation simplifies many things, you should regularly check and adapt your workflows. Tools and platforms change, accesses expire or data formats are adapted - this can lead to automations suddenly no longer working. Schedule fixed times to check your processes. This way, you will recognize problems early on and can react quickly. This is the only way to ensure that your automated processes run smoothly in the long term.

The possibilities are constantly growing

The world of automation is evolving rapidly. make.com is constantly expanding its functions and the number of supported tools is growing. It's always worth keeping an eye out for new possibilities. Perhaps there are now automations that were not possible a few months ago. Keep up to date, try out new integrations and adapt your workflows. This will allow you to automate more and more tasks and further improve your workflow.